Key Responsibilities:
Product Marketing & Technical Sales Support:
•Assist with the development and execution of product marketing strategies aligned with objectives.
•Facilitate, design and coordinate customer signage and point-of-sale displays.
•Support new product launches, go-to-market planning and execution, including: packaging and instruction manuals, technical data, marketing collateral and communication, including product photography, editorials, and events.
•Develop sales tools such as brochures, presentations, data sheets, etc. as needed.
•Support the sales team with campaign material.
•Collaborate with technical, engineering, and product management teams.

 

Graphic Design & Content Development:
•Assist in conceptualising, planning and execution of marketing campaigns across digital and traditional platforms.
•Design and develop marketing collateral and content for print and digital platforms, such as brochures, catalogues, advertisements, social media, website and email graphics, presentations, training and exhibition material.
•Prepare artwork for print production and digital publishing.
•Assist with photography, image editing and basic video content where required.
•Assist with company PR and editorials.
•Develop, manage and execute direct email campaigns and mailshots.
•Assist with the planning and execution of internal and external events.
•Ensure brand consistency across all communications.

Marketing Administration and Campaign Execution:
•Monitor campaign performance and analytics as needed.
•Prepare campaign reports and recommend improvements as needed.
•Coordinate marketing projects and timelines.
•Manage relationships and liaise with external partners such as printers, agencies, photographers, other suppliers and customers.
•Coordinate internally with sales, HR, operations, and technical teams to ensure alignment
•Maintain the digital asset library.
•Supplier sourcing and negotiation as needed.
•Assisting with generation of purchase orders, invoice processing and tracking of payments.
•Support the Marketing Manager with day-to-day marketing activities.

 

Competencies:
•Graphic Design and Content Creation - applicant must have advanced graphic design skills and submit a professional portfolio showcasing previous work. Experience using the wider Adobe Creative Suite critical. Advanced proficiency in:
  o Adobe Photoshop
  o Adobe Illustrator
  o Adobe InDesign
  o Adobe Acrobat
  o Adobe After Effects
•Marketing and digital skills.
•Print production knowledge.
•Project coordination and organisational skills with ability to prioritise multiple deadlines.
•Experience with the following platforms will be highly advantageous:
  o Mailchimp
  o SurveyMonkey
  o Canva
•Ability to interpret and communicate technical product information.
•Excellent written and verbal communication skills, including copywriting and proofreading.
•Strong creativity and attention to detail.
•Proactive and self-motivated.
•Strong stakeholder management and collaboration.